93學社！

优良设计应是创新的；
Good Design is innovative

优良设计应是实用的；
Good Design makes a product useful

优良设计应是有美学上的设想的；
Good Design is aesthetic

优良设计应是易被理解的；
Good Design helps a product be understood

优良设计应是诚实的；
Good Design is honest

优良设计应是毫无妨碍的；
Good Design is unobtrusive

优良设计应是耐久的；
Good Design is durable

优良设计应是拥有细节的；
Good Design is thorough to the last detail

优良设计应是符合生态学的；
Good Design is concerned with environment

最后但同等重要的一点：
优良设计应是尽可能少的设计！
Good Design is as little design as possible

——Dieter rams（德国）